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- American Customer Satisfaction Index
National economic indicator of customer satisfaction with the quality of goods and services available to household consumers in the United States.
- Boston Consulting Group: How to Measure and Build Brand Value
"To be able to increase the value of its brand, a company must develop a fact-based understanding of the underlying drivers of brand value."
- Brand Keys Customer Loyalty Award 2001
The surveys on which the awards are based, fielded annually in the spring and fall, probed customers' relationships with 147 brands in 26 categories.
- Brand Week
Print publication focusing on branding in the fields of advertising, marketing and media. Premium subscription required to read full articles.
- Brand-Solutions: A Short Introduction to Branding
Basic branding information, including a description of what a brand is, what makes up brand identity, and how to determine brand identity.
- Brandchannel.com
Interbrand offers an online exchange with articles on branding successes and failures.
- BrandWire
Latest news about what's happening in corporate identity and brand management. Book reviews, information on upcoming events, and links to other online branding and identity resources.
- eMediaPlan: Brand Stories
Profiles the history and heritage of some of the famous brands of this century. From humble origins to their present day glory, find out what made these brands to what they are today.
- Fast Company: Nine Ways to Fix a Broken Brand
"The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it?: (2/02)
- HB College: Brand Management
Articles, trends, excercises, and company profiles.
- Landor: Branding Dictionary
List of brand related terms and their definitions.
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