"With cable technology that tracks viewers' habits, two neighbors watching the same show will see different commercials. Practice could begin next spring." (6/11/01)
"Fully one-third of the U.S. population will be age 50 or older by 2010...presenting abundant opportunities for alert businesses in every sector that can successfully meet the needs, tastes and concerns of this influential and affluent niche."
"Founded in 1977, Target Marketing magazine has emerged as the direct marketing industry's 'how-to-do-it' publication. Each issue is chock full of hands-on ideas direct marketers can take to the bank."
