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- Association for Consumer Research
The association focuses on consumer behavior research through publications and conference opportunities.
- Context Magazine: Moving Targets
Detailed customer profiles aren't enough. Companies must make their marketing messages more timely. 2001.
- CRM Project: Crouching Customer, Hidden Insight
"Few companies have developed capabilities to aggregate, analyze, and use customer data to generate real business value. What's the secret?" (8/15/01)
- Digitrends: A Model of Future Customer Value
Are you using customer data to your advantage? (3/01)
- Engage: Profiling Philosophy
Company's position on anonymous profiling, a means in which the company believes is a successful solution for maintaining consumer privacy, while providing marketers with the targeting tools they need to more effectively use the Internet.
- HUB Magazine: Where's the Line?
If some information about consumers is good, is more necessarily better? Where should marketers draw the line and why? 2001.
- Junkbusters: Profiling: Comments to the Department of Commerce and Federal Trade Commission
Document submitted in response to the DOC's and FTC's Federal Register Notice Requesting Public Comment and Announcing Public Workshop on Online Profiling. This document provides thorough descriptions and background via a Q&A.
- Open Profiling Standard (OPS)
Proposed standard enabling personalization of Internet services while protecting privacy. The standard would leverage personal profile information to offer tailored and preferential content, while at the same time, protect privacy.
- Privaseek
Provides expertise and guidance to online and offline businesses with customer privacy issues, while complying with state and federal legislation, and coping with understanding the myriad of technological solutions.
- The Privacy Hub: User Profiling
Explanation of profiling, including details of how it is done, what is collected, and how the concept of "opt in" and "opt out" are being examined.
- TheStandard: Tracking the Elusive User
You may know what your customers are up to on your site, but ad networks know what they're doing all over the Net. (10/00)
- Web Developer's Journal: Customize Your Content With User Profiling
"User profiling lets you customize content on the fly to make it as relevant as possible to each individual visitor." (4/4/00)
- Web Developer's Journal: DIY User Profiling
Background on building a home-grown profiling system for automatically tailoring content to fit the surfing habits of each user. (4/18/00)
- What is Profiling?
Simple but effective explanation of what profiling is, and how it works.
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