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- 1099: Direct Mail for Cheapskates
Great tips on how to create a successful direct mail campaign on a shoestring.
- American List Council: Knowledge Center
Virtual business library specifically geared to help provide the information needed to mount a successful direct mail campaign. Included is a Direct Mail Library, glossary of standard industry terminology, and an Ask The Expert section.
- BusinessWeek: Direct Mail: Hitting the Target
"It doesn't matter how compelling your message is if it reaches the wrong audience--or no one at all." This article gives guidance on getting the 'A' list. (3/9/00)
- ClickZ: Spamming Wars: USPS to the Rescue?
"The USPS is planning to provide its own email service and to marry email with snail mail to enable direct marketers to coordinate digital and nondigital direct mail programs." (8/22/00)
- Community Marketers
Mailing list consultant services, as well as full services for direct mail campaigns.
- Direct E-mail List Source
Directory of voluntary e-mail marketing lists, including opt-in voluntary e-mail lists "for rent," e-mail newsletters and e-zines accepting ads, sponsorable discussion lists, advertiser-supported e-mail services, and e-mail list brokers.
- Direct Magazine
Publication directed towards senior direct marketing executives. It covers every aspect of direct marketing, including postal and regulatory issues, creative, lists, customer relationship management, and database marketing.
- Direct Mail Data Solutions: Customer Acquisition and the Offer
"If you want a prospect to switch from the current company providing them the product or service that you offer, then your direct advertising message must contain a strong reason to try you out."
- Direct Marketing Association
Trade association for users and suppliers in the direct, database and interactive marketing field. Reference materials within the DMA Library & Resource Center offer a background and current state-of-the-art industry news.
- Direct Marketing Resources
Collection of links to direct marketing-related publications and resources, online resource centers, associations and clubs, computer software guides, and books.
- DirectMailQuotes.com
Place to get quotes and information on direct mail. Also offers postal rates and regulations, direct mail-related articles, and allows mailing services to start bidding on direct mail projects.
- Dirmark Group, Inc.: Listsbank
Lists for direct mail, catalog marketing, e-mail, telephone marketing, sales leads, data warehousing, and market research -- all available with full demographics. Send for free list directories and marketing guides.
- DM News.com
Daily news on every area of direct marketing - online, print, and international. You can sign up to receive two free e-mail newsletters.
- E-Commerce Times: ELetter.com to Automate Mass (Snail) Mailing
"ELetter promises companies can reduce to minutes the days or even weeks normally spent manually printing, folding, stuffing, addressing and mailing. In addition, business using the new service will save up to 50 percent..." (5/11/99)
- Entrepreneurial Edge: How to Write a Direct-Mail Piece
Excellent resource providing the step-by-step process of writing a direct-mail letter package that sells -- from planning the offer to writing the teaser copy for the outer envelope. Handy checklist included.
- First Union Small Business: Direct Mail, Targeting Your Mailing
How to make your direct mail project work for your business. (10/14/99)
- GreatLists.com
Domestic and international independent supplier of both business-to-business and professional marketing lists.
- Inside Direct Mail
Fee-based monthly newsletter, providing analysis and record of direct mail. Free subscription to TM Tipline, a weekly e-mail newsletter offering direct marketing tips and news updates.
- Koch Group: Direct Mail Tips for Manufacturers' Letters
The Koch Group is a marketing consulting company. Their list of tips is perfect for any business, not just manufacturing.
- Mail Advertising Service Association
Trade association where regular members are in the mailing services, product fulfillment, or literature fulfillment business. Associate members are the suppliers to the mailing services and fulfillment business.
- Marketing Information Network
The world's leading mailing list and alternative media research tool! You can research over 30,000 active mailing lists from this site.
- Name-Finders Lists, Inc.
Full range of list brokerage, management, compilation, internet banner ad placement, and marketing support services.
- National Mail Order Association
Formed to help small to midsize businesses and entrepreneurs involved in the area of mail order marketing.
- NetCreations, Inc.
E-mail marketing services, specializes in e-mail address list management, brokerage and delivery. Operates through its PostMasterDirect.com service.
- RestaurantResults.com: Target Marketing
Collection of links to direct marketing and major mailing companies.
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