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- AdResource: Using E-Books to Drive Traffic to Your Site
"Not all sites and products can be made viral... You can, however, create a viral e-book. Good e-books, with built-in viral capabilities, keep spreading from person to person perpetually." (2/7/01)
- Business Journal: Viral Marketing Gets the Message to Many -- Cheaply
"In its stripped-down version, viral marketing is nothing more than word-of-mouth advertising that is generally tied to an e-mail message. For example, viral marketers pass along ads for products and services, hyperlinked promotions..."
- Digitrends: Viral Marketing Doesn't Have to be Complicated
An e-mail marketing viral campaign that gives Web users a new way to pass along their favorite bookmarked content. (3/01)
- Draper, Fisher Jurvetson (DFJ): What is Viral Marketing?
Steve Jurvetson defines viral marketing and its uses. DFJ is the inventor of the term 'viral marketing.' (3/30/00)
- e-fluentials
Research has identified a group of online movers and shakers - the e-fluentials - who shape the opinions and attitudes of the Internet community.
- Idea Marketers: Marketing Strategies that Pay Tenfold
Great viral marketing strategies to increase traffic. 2001.
- Info-sec.com: Viral Marketing Hits New Low
Leander Kahney discusses the negative side of viral marketing, and what not to do to your customers.
- Seattle Times: Katie Couric Not Needed if You've Got Net
"Whether or not you agree with the acid punditry of Michael Moore, his "Stupid White Men" experience is a telling case study in the marketing power of the Internet." (4/1/02)
- Strategy: United Way Clicks With Viral Campaign
"A viral e-mail campaign that spawned 250,000 hits on a local Toronto United Way Web site in a single three-day period has given an unexpected boost to the non-profit agency's Internet marketing strategy." (3/16/01)
- Unleashing The IdeaVirus
Download the entire book by Seth Godin.
- Viral Marketers
Viral marketing tools and information. Includes references and case studies.
- Web Marketing Today: The Six Simple Principles of Viral Marketing
Dr. Ralph F. Wilson discusses the principles of viral marketing, and how the viral system works.
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