Wearing a
cream-colored guayabera, Hank Adorno walks into his Coconut
Grove office looking more like a tourist than the man at the
helm of the largest minority-owned law firm in the nation.
But
the 56-year-old Cuban-American isn't worried about his
laid-back appearance. After all, he recently sealed a deal
with a California law firm that firmly establishes Adorno &
Yoss as a bicoastal powerhouse that stresses diversity as
one of its biggest assets. And later this month he expects
to sign another agreement with a Mexico-based firm that will
expand Adorno & Yoss' reach internationally.
"This
is a response to what our clients are asking us for, a
combination of bundling of services and a real emphasis on
diversity," says Adorno, who serves as the firm's president
and chief executive officer.
In addition to being minority owned with offices in nine
cities including Miami, Los Angeles and Atlanta, nearly 70
percent of its 185 attorneys are Hispanic or
African-American.
Started in 1986 by Adorno and two other lawyers, the company
is now a national firm with revenues expected to top $65
million in 2005. Much of the growth is due to its emphasis
on diversity that has drawn local and national corporations
who are increasingly shopping for greater minority
representation.
Among its big clients early-on was Jorge Mas Canosa, the
famed exile leader and founder of the Cuban American
National Foundation. Adorno briefly left the firm in 1998 to
join MasTec, a cable-laying firm run by Mas Canosa's sons
after the elder's death. But by 2000, Adorno left the
company suing for breach of employment.
He returned to his old firm, where Adorno and his partners
continued to spotlight their emphasis on diversity. It paid
off.
Today, Adorno & Yoss' client list includes Fortune 500
companies such as Johnson Controls Inc., a Wisconsin-based
automotive supplier company with sales topping $22.6 billion
in 2003. And thanks to its new partnership with the
California based Alvarado, Smith & Sanchez, it has added
international companies such as Gigante, Mexico's
second-largest supermarket and Banco Santander, a Latin
American banking giant.
Adorno smiles at the mention of words such as "maverick" or
"visionary," saying the success of a minority-owned firm
shouldn't surprise anyone, especially not in a region such
as South Florida where diversity is a way of life.
"We are simply a mirror of the demographic shift that has
taken place," he says, referring to the changing ethnic
make-up of the United States. Hispanics are expected to
become the largest minority in the coming years, according
to the U.S. Census.
Still, Adorno credits South Florida with helping ease the
way for such a firm to flourish.
"I'm not sure this firm could have achieved what it has
anywhere else but here in Miami," says Adorno. "In the legal
community you have to crack the good old boy system. But
here in Miami I think that system was cracked years ago.
Hispanics are ingrained into the business and political
scene."
The result is a firm that can compete with larger legal
groups all fighting for a share of the work corporations
farm out while at the same time reflecting America's
multiethnic population.
A 2003 report by the Minority Corporate Counsel Association,
which promotes the hiring of minority attorneys, found
corporations are increasingly focused on diversity issues,
according to the Princeton Law Review.
But until recently, corporations have had few choices when
it came to legal firms capable of supplying national
service.
"There are minority firms in just about every large city,
but when a Fortune 500 company is looking for someone to
handle their law needs they require someone who can practice
in multiple cities," says Harriett Mitchell, president of
the New York based-National Minority Supplier Development
Council, Inc, or NMSDC. The council helps match corporations
with minority suppliers. That difference isn't just in its
ownership but also in the diverse background of its lawyers.
Many of Adorno & Yoss' associates and key players hail from
Latin America. That background is an attractive draw for
companies seeking attorneys who are familiar with business
in the United States and abroad.
"We can truly provide services without having to overcome
knowledge barriers," said Francisco Gonzalez, director of
international services for the firm. While diversity is
increasingly a factor in gaining corporate America's
business, it's quality that matters most, say Adorno and his
newest partners.
"At the end of the day it is about quality of services and
the fact that a firm is diverse is simply frosting on the
cakes," says Ruben Smith, a partner at Alvarado, Smith &
Sanchez. "Our plan isn't just to be a Hispanic or
African-American firm but to be a powerful engine in terms
of providing legal services."
Sandra Hernandez can be reached at shernandez@sun-sentinel.com
or 954-356-4514.