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- Entrepreneur.com: Multicultural Marketing
"Focus in on the markets you've been missing to broaden your business's horizons." Good tips on how to successfully reach multicultural markets. (3/97)
- Ethnic Affairs Commission (EAC) Multicultural Marketing Awards
The Ethnic Affairs Commission's National Multicultural Marketing Awards were established to recognize the efforts of organizations in harnessing the benefits of our cultural diversity for our economic and social betterment.
- Fiery-Foods.com: The Multicultural Marketing Opportunity
"At the same time that mainstream consumers are gobbling up ethnic foods in record numbers, the populations of ethnic groups in the United States are growing rapidly, creating larger target markets for enterprising food developers and purveyors."
- Findarticles.com: Multicultural Marketing: A Marketing Imperative
"The African American, Hispanic and Asian populations have a combined buying power of more than a trillion dollars and minority populations are fast becoming the majority population in major markets." (5/17/99)
- MarketingClick: Multicultural Marketing: Fingerhut's Hispanic Push
"'The investment in Empire Direct will help Fingerhut expand its reach into the Hispanic community,' Saldana says. 'Right now, Fingerhut is trying to take the Hispanic business to the next level.'" (3/00)
- Multicultural Marketing News
Background and subscription information for this bi-monthly newsletter filled with news briefs about minority- and women-owned companies and corporations who market to these groups. Produced by Multicultural Marketing Resources, Inc.
- Multicultural Marketing Resources (MMR): Survey of Multicultural Marketers Finds a Bright Future for Ethnic Marketing
"Marketers see Census 2000 as impetus for growth of multicultural marketing and believe corporations that have not invested in multicultural marketing will be forced to reevaluate or be left behind." (10/99)
- Roughnotes.com: Multicultural Marketing
"Insurers begin to take seriously the growth potential of businesses owned by, and serving, minorities." (1/98)
- SBA Online: The New Majority Marketing to Minorities
"Many experts say that minority consumers show a high degree of loyalty. As their interests have historically been neglected, when a small business addresses their needs directly, it can have an enormous impact."
- SBA: What is Multicultural Marketing?
Good general background piece explaining multicultural marketing - communicating to diverse cultures - and its relevance.
- Seminars Unlimited: Marketing to Diverse Cultures
"Some of the differences that must be considered when marketing to diverse cultures include: images, ad placement, graphics, words, and even colors used in ads must be planned for maximum impact."
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