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- Action Plan Marketing: 5Ps of Marketing
Five important topics, each with questions designed specifically for you to design your marketing strategy.
- Advertising Age's NetMarketing Online
Strategies and techniques for Web marketers. Lots of articles and tips on developing your Web marketing strategy.
- ClickZ: eMarketing Strategy
Weekly e-marketing strategy advice from Jeffrey Graham. Current and archived articles.
- cluetrain manifesto
Official site of a book that, as one reviewer put it, is "the truest bead yet on what works when it comes to doing business on the Internet." Read the first chapter, order the book, or sign the online manifesto. Multiple languages.
- Idea Site for Business
Idea Site covers all aspects of marketing and marketing strategies. Lots of good articles by pros in the marketing field. You can sign up to receive the free "Marketing-Idea-A-Day-by-e-Mail."
- Management Assistance Program for Nonprofits: Marketing Basics
Offering marketing strategy from a variety of perspectives, including small and growing businesses. Also includes related library links and online discussion group links.
- SBA Online Library: Marketing Strategies for Growing Businesses
This pamphlet is available in text, Word97, or PDF formats, just click on the one you prefer.
- Upside Today: Stadium Sponsorships: Are They Worth the Price?
"Sponsoring sports arenas has become commonplace, even for tech firms... But after the year many tech companies have had, you have to wonder if some didn't wish they had that money back in their pocket for...basic operating expenses." (12/18/00)
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