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- Allen.com
Offering articles and information on personalization and one-to-one Web marketing.
- Argus Center for Information Architecture: Information Architecture and Personalization
White paper demonstrates use of information architecture components as foundation for thinking about personalization. Could help guide personalization system development methodology, evaluate systems, provide appropriate terminology. (12/00)
- BusinessWeek: Collaborating With the Customer
"Consultants Martha Rogers and Don Peppers talk about the using data to create one-to-one relationships with consumers." (7/15/99)
- ChannelSeven.com: Broken Promises: Is One-to-One Advertising Finally Coming?
"Give users a message they can relate to, a chance to input usable information, an offer they can redeem in real time, or an experience they will actually remember. This is the kind of advertising marketers can take to the bank." (5/15/00)
- CRM Project: Breaking through the Complexity Barrier: One-to-one Marketing at Speed
"Now that marketing to tighter target markets is more complex than ever - and a compelling necessity - speed may be the solution." (8/15/01)
- E.piphany
E.piphany is a leading provider of customer-focused analytic, campaign management, and real-time personalization software solutions.
- eMarketer: Up Close and Personal
"Personalization is a valuable tool for marketing online. However, web marketers must use it carefully if they are to get the most out of it without turning off consumers." (1/5/00)
- Grant Jacoby
Specializing in personalized advertising to consumers. Clients include Culligan, Trans Union, Head sporting goods, and Roto-Rooter, Microsoft, and MCI.
- Net Perceptions
Net Perceptions is a leading provider of enterprise-wide personalization and precision marketing software solutions for Internet and multi-channel retailers.
- New York Times: Internet Companies Learn How To Personalize Service
"(A) growing number of companies have installed tools enabling them to present customized Web pages..." which ups the ante in terms of consumer expectations. It also raises privacy issues. Free registration required. (8/28/00)
- PC Magazine: Personalization: Is It Worth It?
"Right now, probably not--unless you're really serious about it and willing to spend the money on the technology to prove that you are. Web sites that have jumped in say that quantifying ROI is difficult." (12/6/00)
- Personalization.com
Source for information and analysis on all aspects of Web personalization.
- Prospectus: One-To-One Marketing
"A key to the success of one to one marketing is to make it easy for customers to do business with you, and difficult for them to switch to a competitor." (3/00)
- San Diego State University: Principles of Marketing Chapter 20: One-To-One Marketing
Notes on one-to-one marketing, including a definition, discussion of the evolution, forces influencing one-to-one marketing, advantages and disadvantages, a revised marketing communications process, and common one-to-one database marketing applications.
- TheStandard.com: Getting to Know You
"(C)ustomer complaints of e-mail spam or off-base product recommendations indicate there are many online businesses gathering data basically to execute a mediocre and unfocused marketing campaign." (10/30/00)
- WebTomorrow: One-To-One Marketing...the Web Marketer's Holy Grail
"Is one-to-one marketing part of your Web strategy? Well, maybe it should be."
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