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- ClickZ: Best Practices for Permission Email
"When deployed improperly, ... mass-e-mailing campaigns can damage brand credibility and provokes consumer outrage, if not outright hostility. These highly charged emotional responses evidence the power of email to deeply touch customers." (4/21/00)
- Fast Company: Permission Marketing
Wondering just what permission marketing is all about? William C. Taylor explains, in his profile of marketing pioneer Seth Godin. (4/98)
- Internet Law Journal: Industry Wants to Opt Out of 'Opt-In'
Two studies "argue that 'opt-out' provides as much privacy as 'opt-in...." They also "argue that there would be large and unreasonable economic costs...if 'opt-in' were a requirement rather than 'opt-out.' This paper debunks those arguments. (4/16/01)
- Jakob Nielsen's Alertbox: Request Marketing
"Permission marketing does not go far enough... Request marketing basically means that the customers are designated the task of asking the company for what they want. You can't get more targeted than that."
- Marketing Computers: Registered Value
"Even the most naive marketers know that getting web site passersby to register is absolutely critical... Most web sites really suck at doing it." (2/00)
- Opt-in News
Opt-in News is the permission-based email marketing industry trade publication.
- Yesmail.com
One of the biggest and best-known permission marketers on the Net.
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