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- Darwin: Personalization: Getting in Touch With Your Inner Voyeur
"New technology can help you know your customers right down to their vacation destinations, their reading habits, their prescription drugs and the roots of their hair. Should you invest in such technology? This story will help you decide." (8/00)
- destinationCRM: Get Personal
"'As businesses move toward a more holistic way of treating customers, we think the companies that will succeed are those that can personalize communications, not just on the Web, but across all channels in a highly coordinated fashion...'" (12/00)
- E-Commerce Times: E-shoppers Choose Personalization Over Privacy
Evidence is showing that most online shoppers don't mind having their behavior watched if it customizes their e-shopping experience. Customers, concerned over privacy issues, want to be notified and also expect to have the option to opt-out. (1/4/00)
- eWeek: Personalization Technology Slow to Evolve
"While it hasn't changed that much, collaborative filtering is still one of the most popular and effective technologies for personalization, led by companies such as Net Perceptions Inc., which was behind Amazon's original system." (11/27/00)
- InformationWeek: Sellers, Know Thy Customers
"BroadVision's Retail Commerce Suite includes data-analysis software that helps companies deliver personalized content such as promotional campaigns, reporting software that helps identify shopping patterns...and integration tools..." (9/4/00)
- Internet.com: Personalization Vs. Privacy Debate Heating Up
"The face-off between privacy advocates and mass marketers has been gathering steam as the Internet has become a mainstream communications vehicle and as new technologies make it possible to identify users and manipulate Internet content to deliver better-targeted services." (10/31/01)
- personalization.com
Source for information and analysis on all aspects of Web personalization. Includes the basics of personalization, articles and editorials from industry leaders, resources, and a discussion forum.
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