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- ClickZ: M-Branding
"Knowing how fast this next branding revolution could arrive, you'd better be ready and start preparing for wireless branding." (8/10/00)
- Cyberatlas: Web Marketing Tactics Won't Work in Wireless Arena
"Marketers must resist utilizing Web tactics to define their mobile presence..." (8/16/00)
- Inter@ctive Week: All Advertising. All the Time.
24/7 Media will be offering an advertising network for wireless content providers. "If a user is approaching a retail store that is having a sale, the ad may specify a discount if that user purchases that product." (6/27/00)
- New York Times: Ads on Cell Phones
"How often and when should messages be delivered? How long should text ads be on tiny screens? What type of ad generates the most response from customers?" Free registration required. (09/28/00)
- Techweb: Wireless Marketing is About Location, Location, Location
"Wireless location technology, such as GPS and Time-Distance Difference to Arrival (TDDA) -- which help companies identify the location of a wireless device within several meters -- is a fast-growing market..." (9/13/00)
- TheFeature.com: Business Features
News, features, analysis, reports on wireless business and marketing.
- Wired: Consumer Coupons Going Mobile
"The next time your cellphone beeps, don't be surprised if it's a coupon for a tall latte from the Starbucks across the street." (7/19/00)
- Wireless Advertising Association
Global industry trade association devoted to hand held device manufacturers, carriers & operators, software providers, agencies, retailers and advertisers and service providers of mobile wireless marketing and advertising.
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